Reseller Hosting: Best Options for Agencies in 2026

For most agencies comparing reseller hosting, “best” means three things: white-label branding so clients see your name, a control panel like WHM and cPanel to create client accounts, and a billing tool such as WHMCS so invoices go out on time. InMotion Hosting and GreenGeeks both bundle all three. SiteGround offers a white-label agency setup on its own panel instead of cPanel.

Reseller plans are not the only route, though. Agencies also host clients on managed WordPress agency plans, managed cloud platforms, referral programs or their own servers with a cloud panel. This guide covers both paths, plus the part most guides skip: when you resell hosting, your agency becomes the client’s support desk.

Codixology built this guide from reviewing vendors’ published plans and documentation and the pages that already rank for this topic, not from any single vendor’s marketing.

Best Reseller Hosting: Quick Comparison

Prices are October 2026 figures from each vendor’s official pages. Check the current price and the renewal rate before you buy.

What Reseller Hosting Is (and What White Label Hosting Means)

Reseller hosting lets you buy a block of server resources and split it into separate hosting accounts for your clients. You set the price, bill the client and keep the margin. The hosting company runs the hardware and the server software.

White label hosting means your brand, not the host’s, appears to the client. That can include your logo on the control panel, private nameservers (for example, ns1.youragency.com instead of the host’s name) and invoices from your company. GreenGeeks, for example, lets resellers create “your own private name servers.”

WHM, cPanel and WHMCS in plain terms

These three names come up on every reseller plan, and they do different jobs.

• WHM (Web Host Manager): The admin panel you use as the reseller. You create client accounts, set disk and bandwidth limits, and manage nameservers. cPanel’s own documentation notes that your hosting provider can enable or disable some reseller features, so WHM access varies by host.
• cPanel: The panel each client logs into to manage email, files, databases and WordPress installs. Reseller plans are usually sized by how many cPanel accounts you can create.
• WHMCS: Billing and client management software. WHMCS describes its billing automation as a way to “Automate and manage billing from one place.” For a reseller, that means hosting invoices go out on schedule without manual follow-up.

Who supports your clients

This is the biggest difference between reselling and simply buying hosting for a client. SiteGround’s reseller FAQ is direct: “We don’t provide direct support to your end clients.” GreenGeeks says the same: you support your customers, and GreenGeeks supports you 24/7. HostGator says client services “are up to you.”

In practice, when a client’s email stops working at 9 p.m., they call you. Your agency then opens a ticket with the host. Price that time into your hosting fees.

Reseller Hosting: Best Plans for Agencies

InMotion Hosting

InMotion’s reseller page lists “cPanel & WHMCS Included Free” and “Free White Label” on all R-series plans. The entry plan, R-1000N, includes 25 cPanel accounts, 80 GB of SSD storage, 1,000 GB of bandwidth and a dedicated IP. Higher plans move to NVMe storage and up to 100 cPanel accounts.

R-1000N is listed at about $16.99/month and renews at $35.99/month (October 2026, check the current price). The page shows several price columns without labeling the terms, so confirm the term at checkout. InMotion advertises a 90-day money-back guarantee, but a note on the same page says it is valid for 6-month and longer plans only.

Best for: Agencies that want cPanel, WHM, WHMCS and white label in one bundle.

Watch out for: The page did not answer whether InMotion supports your end clients. Assume you are the first line of support.

GreenGeeks

GreenGeeks offers classic WHM reseller hosting: you manage client accounts in WHM and each client gets cPanel. The service is “100% white-label,” you can set up private nameservers, and the FAQ says it “includes WHMCS Billing System.”

RH-25 includes 25 cPanel accounts, 60 GB of SSD storage and 600 GB of transfer. It starts at about $19.95/month prepaid for 12 months and renews at $34.95/month (October 2026, check the current price). There is a 30-day money-back guarantee.

Best for: Agencies that want a familiar WHM setup with private nameservers and billing included.

Watch out for: You are responsible for supporting your own customers; GreenGeeks supports you.

HostGator

HostGator’s reseller plans now look more like VPS hosting. The Snappy plans list 2 to 8 vCPU cores, 4 to 16 GB of DDR5 RAM, NVMe storage, root access and a dedicated IP. cPanel and WHM are listed as “Optional,” and the page says you can “Integrate client & billing management software” without naming WHMCS.

The pricing page showed placeholders rather than prices when we checked, so confirm at checkout. HostGator offers a 30-day refund on hosting fees, excluding domain and add-on fees.

Best for: Agencies that want dedicated resources and root access with reselling.

Watch out for: cPanel is an option, not a given. If your workflow depends on WHM, confirm what the add-on costs.

SiteGround

SiteGround’s reseller offer runs on its own Site Tools panel, not cPanel. GoGeek “adds white-label Site Tools, so your clients never see SiteGround branding,” and the Cloud plan lets you “Give each client white-label access to their own site.” Site Tools includes staging, Git, SSH and WP-CLI.

GoGeek starts at about $7.99/month for the first 12 months and renews at $44.99/month; Cloud starts at about $100/month (October 2026, check the current price). The page does not list client billing tools, so you would invoice clients separately.

Best for: WordPress agencies that want white-label client access without managing WHM.

Watch out for: No WHM or cPanel, no built-in billing, and SiteGround does not support your clients directly.

Alternatives Agencies Use Instead of Reseller Hosting

Classic reseller hosting suits agencies that want to run a small hosting business. Other agencies only want client sites to be fast, backed up and someone else’s problem at the server level. These options fit that goal.

Managed WordPress agency plans: Kinsta

Kinsta’s Agency plans start with Agency 20 at about $340/month, or $284/month billed annually, for 20 WordPress installs (October 2026, check the current price). You “fully control your client’s hosting experience, including billing,” and the offer includes “a white-labeled Clear Cache plugin.” By default, two spots in the WordPress admin mention Kinsta, which you can remove with a line in wp-config.php.

Kinsta’s support helps your agency with hosting and platform issues around the clock. It does not say it supports your end clients directly.

Best for: WordPress agencies with 20 or more client sites that want managed performance and backups.

Referral instead of reselling: WP Engine Agency Partner Program

WP Engine’s Agency Partner Program is free to join. Partners get a free developer environment for building and staging client work, a listing in the Agency Directory, and referral commissions of 8% to 12% per plan depending on tier, paid monthly for up to 12 months per referred customer.

This model is not white label. The referred client becomes a WP Engine customer on their own plan. That can be a relief for a small agency that does not want to be a hosting help desk.

Best for: Agencies that want to recommend hosting and earn a referral fee without handling hosting support.

Managed cloud: Cloudways

Cloudways sits between reselling and running your own server. You pick a cloud provider (DigitalOcean, Vultr, Linode, AWS or Google Cloud), and Cloudways manages the server stack. Plans start at about $11/month, billed hourly (October 2026, check the current price). It is not a white-label reseller product, so plan on billing clients for hosting as a line item in your care plan.

Best for: Agencies that want control over server choice without patching servers themselves.

Cloud panels on your own VPS: SpinupWP, CloudPanel or cPanel

Technical agencies can rent a VPS and add a control panel.

• SpinupWP manages WordPress servers on providers like Vultr, Akamai/Linode, DigitalOcean and Hetzner. Essentials starts at about $12/month for one server with unlimited sites, and Advanced at about $19/month adds multiple users with per-server permissions (October 2026, check the current price).
• CloudPanel is free software that runs static sites, PHP, Node.js and Python apps on servers from AWS, DigitalOcean, Hetzner, Google, Azure and Vultr, or on dedicated servers.
• cPanel and WHM on your own VPS give you a familiar reseller setup with full control. cPanel’s Pro license covers up to 30 accounts at about $53.99/month, and Premier covers up to 100 accounts at about $69.99/month, plus $0.49 per extra account (October 2026, check the current price).

Best for: Agencies with in-house technical skills that want lower per-site costs and full control.

Watch out for: You are now responsible for security updates, backups and uptime. See managed vs unmanaged VPS before you commit.

The Real Cost of Reselling Hosting

The plan price is only part of what reselling costs. Before you set client prices, add up:

• The hosting plan at renewal price, not the intro price. InMotion’s R-1000N renews at roughly double its intro rate, and SiteGround’s GoGeek at more than five times.
• Billing software. If your plan does not include WHMCS, its Cloud Starter plan is about $9.99/month for up to 25 active clients, and the self-hosted Plus plan is about $34.95/month for up to 250 (October 2026, check the current price).
• Control panel licenses if you run your own VPS, as shown above.
• Your support time. Every password reset, email issue and “site is down” call lands on you.
• Email. Hosting client email adds support work. A dedicated email provider can take that off your plate; see best email hosting.

If your margin after these costs is thin, a referral model or a care plan with hosting as a pass-through cost may earn more per hour.

How to Choose Reseller Hosting for Your Agency

1. Decide if you want to be a host. If you want hosting revenue and control, choose a reseller plan. If you want fewer support calls, consider a managed agency plan or referral program.
2. Match the panel to your team. If your team and clients know cPanel, pick a WHM reseller plan. If you build only WordPress sites, a custom panel like Site Tools or a managed dashboard is fine.
3. Check billing support. Look for included WHMCS (InMotion, GreenGeeks) or budget for it.
4. Confirm white-label depth. Private nameservers, branded panels and removable host mentions differ by provider.
5. Read the support line. On reseller and agency plans, the host supports you, not your clients. Plan your own support hours.
6. Compare renewal prices across 3 years. Intro discounts on reseller plans can be steep.
7. Plan account headroom. Choose a tier with room for 6 to 12 months of client growth.

A Practical Example: A 12-Client Web Agency

Consider a hypothetical agency with 12 small business clients, mostly WordPress brochure sites, and two people who handle design and development.

Option one is a WHM reseller plan with 25 cPanel accounts and WHMCS included. The agency creates an account per client, uses private nameservers and lets WHMCS bill hosting monthly. It earns hosting margin but answers every hosting question.

Option two is a referral model. Each client buys hosting directly, and the agency earns a commission while the host supports the client. Revenue per client is lower, but support load drops.

Option three is a managed cloud server or a VPS with a cloud panel. The agency bills hosting inside a monthly care plan that also covers updates and small edits. Since this agency has no server specialist, it chooses option one or two and keeps option three for later.

Common Mistakes When Choosing Reseller Hosting

1. Pricing clients on the intro rate. When the plan renews at two to more than five times the price, the margin disappears.
2. Forgetting you are the support desk. None of the reseller or agency plans here promise direct support for your clients.
3. Assuming every reseller plan includes cPanel. HostGator lists it as optional, and SiteGround uses its own panel.
4. Skipping billing automation. Manual invoices for a dozen clients lead to late payments and missed renewals.
5. Bundling client email without planning for it. Email problems add support work; a dedicated email host can reduce it.
6. Running your own VPS without a backup plan. Self-managed servers need tested backups and update routines.

Related Reading From Codixology

If your clients mostly run WordPress, compare options in our best WordPress hosting guide. For client stores, see best ecommerce hosting.

Agencies moving toward their own servers should read best VPS hosting and best cloud hosting for small business. For billing clients outside WHMCS, our best invoicing software roundup covers simpler tools.

Frequently Asked Questions

The Bottom Line

The best reseller hosting for most cPanel-based agencies is a plan that bundles white label, WHM and WHMCS, which InMotion and GreenGeeks both publish. SiteGround suits WordPress agencies that prefer its own panel, and HostGator suits agencies that want VPS-style resources. If you would rather not be your clients’ hosting help desk, look at Kinsta’s agency plans, WP Engine’s referral program, Cloudways or a cloud panel on your own VPS.

Whichever path you pick, price it at renewal rates and count your support hours. That is where reseller margins are won or lost.

Compare more options in the Codixology hosting hub.